Target’s commitment doesn’t just start and end in June. Target also made sure that every clothing item in its PRIDE collection was featured on people who identify as males and females to break any stereotypes that certain items (e.g., a pink Pride shirt) are only for certain genders. It was among the first corporation to offer domestic partner benefits 25 years ago, contributing to its perfect score on the Human Rights Campaign’s Corporate Equality Index for the last 14 years has engaged around various legal issues, including the recent HB2 injunction and for nearly 2 decades has supported HRC initiatives, like Project One-a campaign to dramatically expand LGBTQ+ equality in the South.įrom party supplies to kids’ clothing, Target offered a rainbow-colored surprise in nearly every department to celebrate PRIDE this June. But make no mistake, Levi’s has been supporting LGBTQ+ equality for decades. This year it added to that display by inviting notable activists among the LGBTQ+ community to share their very real and moving stories.
Like many retailers, Levi’s creates a PRIDE clothing collection each year as a show of support and a way to increase visibility for LGBTQ+ equal rights.
